• Connect

    Guide to Tea Blogging: Ethics, Reviews, and Sampling

    I kicked off a series called Guide to Tea Blogging back in December but haven’t had a chance to revisit it. New bloggers often reach out to me asking for advice so it will helpful to have blog posts on different topics to direct them to. The ethics of sampling come up pretty often so it seemed like a logical next installment.  Ethics and Sampling  One of the obvious perks of writing a tea blog is indeed receiving free samples. However, getting free samples should not be the reason that your blog exists. The same rule applies for press passes to World Tea Expo and other events. Unscrupulously greedy bloggers give the good ones a bad…

  • Connect

    Guide to Tea Blogging: The Importance of Accurate Analytics

    I get a lot of questions about the ins and outs of tea blogging, especially from those who are very new to this crazy thing we do. This post is the first of what will likely be a bit of a new mini-series. I thought I would start with the issue of analytics because it can be one of the most complicated aspects of tea blogging. Those of you who are retailers might also benefit from this kind of information. Regardless of the platform that you use to blog, it’s important to know that the native analytics are unlikely to be accurate. I use Blogger and it took me a while to figure out…