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World Tea Expo 2019 – A Tea Blogger’s Perspective: Part 1

June 24, 2019March 11, 2021 9 comments
World Tea Expo 2019 – A Tea Blogger’s Perspective: Part 1

From June 11th to 14th I attended my fourth World Tea Expo, a B2B trade show for the tea industry. I missed out the last few years due to the one-two punch of my sister’s wedding and my own. The industry has grown quite a bit in just that short time frame. There’s always more work to be done but I came home feeling optimistic about the tea industry in the U.S. and where it is headed.

Transparency definitely seemed to be the buzzword on everyone’s mind. It was brought up in nearly every educational session that I attended. I also noticed a huge shift in the general attitude towards bloggers (and I mean that in the best way possible). People actually wanted to talk to us! That was not the case when I first got started writing.

The show floor was noticeably smaller this year but I don’t think that was necessarily a bad thing. There was less “fluff” quite a few new vendors. I did notice that a lot of the usual distributors like Adagio Teas and G.S. Haley did not have booths.

I did not have a lot of time to take pictures but keep an eye out for the WTE edition of the Friday Roundup. I’m sure everyone else will pick up the slack in that department.


Catching Up With Fellow Bloggers

Tea Master’s Cup judging duties interfered with the annual Tea Blogger’s Roundtable. I still savored the chance to pal around with some of my favorite people whenever I could. We are scattered across the country (and the world) so events like this are the only chance we get to see each other.


Tea Master’s Cup

I had the honor and privilege of serving as a judge for the first-ever Tea Master’s Cup held in the U.S.A. Over the course of two days, tea masters competed in the categories of Tea Preparation and Tea Mixology. It was an amazing experience and I have so much respect for everyone who participated. It takes a lot of courage to speak in public, let alone make high-level teas and cocktails while doing it. Their creativity and passion for tea were absolutely contagious.

Photo Credit: David Bley (@ritualmiami)

Healthy Twists on RTD

I was excited to see two different booths featuring unsweetened RTD (ready to drink) cold brew iced tea. What’s even more awesome is that both of them had real, actual tea leaves in the bottle! Both companies are new to the market but I know that I would grab these in a heartbeat if I saw them in a store. WholeFoods and TJ’s, are you paying attention?


Rare Tea Tasting with Kevin Gascoyne

One of the highlights of this WTE was attending a special Rare Tea Tasting led by Kevin Gascoyne of Camellia Sinensis. When the doors opened we were greeted by a conference room that had been completely transformed. The lights were low and all of the tables were covered in electric candles. Chris Olson composed a soundtrack of ambient music that was designed to specifically pair with the teas. It was quite unlike anything I had ever experienced.

We were served six special teas over the course of two hours. For the first five selections, Kevin asked that we stop ourselves from analyzing the taste or trying to guess what they are. Slowly but surely everyone began breathing deeper and focusing on how the tea made us feel. The rhythm of the tasting became a bit like sitting meditation. I was very much reminded of an amazing candlelight hot yoga class I took once.


The Scents of Tea

One of the things I was most excited to see at the show was the debut of The Scents of Tea. It is a science-based aroma kit that was made using the actual scent chemicals that develop during tea processing. Ultimate tea nerdery! I preordered the Enthusiast Kit which comes with 18 aromas.


Did you go to World Tea Expo this year? What was your favorite part? I’d love to hear about in the comments below!

Stay tuned on Wednesday for Part 2 of my World Tea Expo experience!

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About Nicole Wilson

About Nicole Wilson

Nicole Wilson is a tea writer and educator who has been sharing her love of the leaf online for more than a decade. Her website, TeaforMePlease.com, is the longest continuously running tea blog written by a female author. In 2018, she won the World Tea Award for Best Tea Blog. Every week you can expect to see reviews of specialty teas and related products, informative articles, reports on important events, and more.

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World Tea Expo 2019 – A Tea Blogger’s Perspective: Part 2

9 comments

  1. David Campbell says:
    June 24, 2019 at 2:55 pm

    My favorite part always is renewing contacts with old friends and making new ones. Oh … and there was Kevin’s tasting; the teas were fabulous and the brewing impeccable. Looking forward to Denver next year.

    Reply
    1. Nicole Wilson says:
      June 24, 2019 at 9:52 pm

      It was nice to meet you face to face! Kevin’s tasting was definitely a highlight for me.

      Reply
  2. DevineDiva888 says:
    June 24, 2019 at 5:12 pm

    This sounds like it was so amazing. I am really digging all these innovative tea ideas. Especially the cold brew in a bottle option! I am spazzing out over the tea tasting of rare teas and the tea aroma set. This entire event is the perfect tea nerd dream for me!!! I wish I could’ve attended.

    Reply
    1. Nicole Wilson says:
      June 24, 2019 at 9:52 pm

      It’s always fun to see what’s new and upcoming. The expo is always looking for volunteers. Maybe we’ll see you next year in Denver! 😉

      Reply
  3. Eustacia Tan | Eustea Reads says:
    June 24, 2019 at 9:09 pm

    The rare tea tasting sounds amazing! If there was something similar in Singapore, I’d totally be up for it!

    Reply
    1. Nicole Wilson says:
      June 24, 2019 at 9:52 pm

      It really was!

      Reply
  4. Tea In Spoons says:
    June 25, 2019 at 12:07 am

    It was great to finally meet you! Can’t wait to see what else you write about! 🙂

    Reply
    1. Nicole Wilson says:
      June 25, 2019 at 11:30 pm

      Yes it was! Looking forward to reading your write up too 🙂

      Reply

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Nicole Wilson. Tea Writer and Educator
Do you love to drink tea, but wish you knew more about it? I'm here to help! The world of specialty tea is massive so it can be a lot to take in. On this blog, you'll find over 1,000 articles and tea reviews to start your journey. I'm always happy to answer any questions you might have!

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