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    The Trouble with Tech Startups and Tea

    Last year I wrote a bit of a rant about crowdfunding and the issues that it presents the tea world. Not much has changed since then but the recent demise of tech startup Teforia got me thinking about this subject again. Dan Bolton’s article on World Tea News provided some great insights into why this happened but there was one glaring issue that I haven’t seen discussed. The trouble with tech startups is that they all try to solve a problem that doesn’t actually exist! Tea Robots Aren’t Necessary People have been drinking tea for a very, very long time. There hasn’t been much in the way of technological innovation (with the possible exception…