• Reviews

    Bellocq Giddapahar Darjeeling 2nd Flush

    Country of Origin: India Leaf Appearance: small, dark with scattered golden tips Ingredients: black tea Steep time: 5 minutes Water Temperature: 195 degrees Preparation Method: ceramic teacup and mesh infuser Liquor: dark amber It had been a while since I visited Bellocq so I stopped in while I was nearby at MatchaBar. Their shop is so beautiful that I often get distracted and forget what I came for in the first place. I had been planning to stock back up on their White Wolf but then I realized that I was completely out of Darjeeling. Blasphemy! They had a few to choose from but I opted for the 2nd flush from Giddapahar as I thought…


  • Social Media

    Socially Speaking: Bellocq’s Instagram

    It’s time for the second installment of my Socially Speaking series. Instagram is a platform that many retailers struggle with so I wanted to focus on one who I think does a really fantastic job. I’ve heard so many tea company owners say that they are too old for Instagram or that they had tried briefly but couldn’t get the hang of things. I hope that this example shows that its not that hard! Brooklyn based +Bellocq Tea Atelier is one of my favorite tea shops, mostly because their interior design is breathtakingly beautiful. Their very popular Instagram account is just as gorgeous. Here are some of the reasons why: Thoughtful use of lighting and color…

  • Reviews

    Bellocq White Wolf

    Country of Origin: not listed Leaf Appearance: woodsy, varied shades of green Ingredients: organic white tea, cedar, vanilla. star anise and mint Steep time: 3 minutes Water Temperature: 175 degrees Preparation Method: glass teapot Liquor: bright gold When I visited Bellocq’s Brooklyn shop, I felt like I was walking into an enchanted forest. This blend made me feel the exact same way. It was woodsy and earthy with notes of spice and mint. An underlying creaminess tied it all together. The base white tea was floral and sweet with no astringency. I’ve never seen cedar used in tea before but it was a welcome addition to the flavor palate. The ingredients of this…

  • Reviews

    Bellocq Tai Ping Hou Kui

    Country of Origin: China Leaf Appearance: extremely broad and flat Ingredients: green tea Steep time: 5 minutes Water Temperature: 175 degrees Preparation Method: glass teapot Liquor: pale gold I have been utterly fascinated with this tea and I was unable to resist the urge when I finally visited this Brooklyn tea shop. The leaves are broad and flat, like a super sized Dragonwell. It was unlike anything that I had ever seen. According to Bellocq’s website, it is flattened by being pressed between mesh with a roller during a low fire baking process. On many of the leaves I was actually able to see the pattern left behind by the mesh. How cool…

  • Places

    Tea Places: Bellocq Tea Atelier

    Bellocq has been on my to do list for a while and I finally made my way there last weekend. From the outside, it was a very plain and unassuming brick warehouse. The moment I stepped in the door, I was transported to wonderland for tea lovers. The entryway was decorated in the style of an enchanted forest. All of the teas were displayed in a way that made them easy to touch and smell. It definitely did not feel like any tea place I’ve ever shopped in. The back room was so beautiful that it looked like it could be a set for a magazine spread. We were there so early that…