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Country of Origin: Japan
Leaf Appearance: bright green, powdered
Water Temperature: 160 degrees
Preparation Method: traditional whisking
Liquor: frothy, deep green
I was intrigued when Matcha Kari contacted me to review their Morning Ritual Matcha. Part of that was because they own the coveted domain matcha.com. I was also curious because Dr. Andrew Weil co-founded the company. I grew up watching him on Oprah and often saw him featured on Ito En’s packaging when I first got into tea. He’s been working to promote tea for its health benefits for years, so it is interesting to take that to another level with his own company.
Leaf
There’s a lot that you can tell a lot about the quality of matcha just by looking at it. Morning Ritual Matcha was a vibrant shade of green. The tea was a fine powder with a nice texture. It came packaged in the silver aluminum tin that you often see used for matcha. Their logo on the lid thoughtfully resembles an aerial view of a bowl of matcha. I appreciated that there was a pull tab seal. I’m not sure that it keeps the matcha fresher, but there something so satisfying about opening a new tin. Do you agree?
Liquor
Matcha Morning Ritual whisked up a thick layer of foam without much effort. In the bowl, it had a similar vibrant green color to the powdered tea. The taste was smooth and sweet. There was lots of umami and crisp vegetal notes, but the overall effect was well balanced.
Price is always an issue, especially when it comes to matcha. There are a lot of variations in the market, and everything gets labeled ceremonial grade. At $52 for 30g, this matcha is among the most expensive that I’ve ever reviewed. Was it a good matcha? Yes. Was it worth the price tag? I have to be honest and say that I don’t think so.
Have you ever tried Match Kari’s Morning Ritual Matcha? Let me know your thoughts in the comments below!
Morning Ritual Matcha provided for review by Matcha Kari.
That is really pricey! It sounds good, but not at that price. I suspect some of the cost is to pay for the fancy artwork on the tin.
I think you might be right about that!