Thursday, April 15, 2010

Adagio Teas – Plant a Tree

2010 Earth DayIn honor of Earth Day (April 22nd), Adagio has launched a really neat program. You register on the site and “plant” a tea tree in the region of your choice. I’ve never seen a tea vendor run a program quite like this and I love it!
This is no ordinary Earth Day celebration. Join a program where stewardship of our Planet is a year-round activity. Help us plant 1,000 trees in three tea-growing regions — China, India, and Taiwan. Once the seeds are in the ground, we'll invite you to cultivate it virtually, nurturing your tree to maturity. Do this responsibly, and once your tree begins harvesting, you'll reap the fruits of your labor — fresh tea from the tree you've nurtured from birth.
The “owners” of the trees that survive to maturity will get 4oz of their tea for the cost of shipping. I planted a tree in China and my boyfriend planted one in Taiwan. In three years time I will probably completely forget all about my tree but what a happy surprise that will be.  It sounds like China will be white tea, Taiwan will be oolong and India will be Assam.

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